'By partnering with Shein, a symbol of globalized fast fashion, the BHV department store has muddled its own narrative'
The decision could have significant economic consequences for the Parisian department store at a time when public opinion has become a global strategic issue for companies, say communications specialists Céline Chanvin and Anne Zuccarelli, managing directors at the Vianova agency.
Tomas Kauer - News Moderator
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