Frédéric Merlin, the man who has given Shein a foothold in central Paris

Nov 7, 2025 - 07:02
Frédéric Merlin, the man who has given Shein a foothold in central Paris
At 34, the owner of the BHV department store has built a mini-empire in retail real estate. While his boldness initially won praise, his partnership with the fast-fashion giant Shein now seems to many to be a step too far.
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