How wine tourism became a lifeline for French vineyards

Tours of French wine regions continue to increase even as wine consumption decreases and the American and Chinese markets slow down. Winemakers are stepping up initiatives to attract tourists.

Peut 14, 2025 - 08:04
How wine tourism became a lifeline for French vineyards
Tours of French wine regions continue to increase even as wine consumption decreases and the American and Chinese markets slow down. Winemakers are stepping up initiatives to attract tourists.

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