:quality(85):upscale()/2023/09/18/918/n/1922398/a1136b676508baddc752f5.20098216_.jpg)
:quality(85):upscale()/2025/10/09/670/n/1922283/00b944c868e7cf4f7b79b3.95741067_.jpg)
:quality(85):upscale()/2025/10/15/765/n/1922398/29c37a6e68efd84bb02f35.49541188_.jpg)
:quality(85):upscale()/2025/09/09/891/n/1922283/7222624268c08ccba1c9a3.01436482_.png)
Fluted Volume / Studio UF+O
On the high streets of Indian cities, retail showrooms often compete for attention with gleaming chandeliers, advertisement boards, and ornate façades. Fluted Volume, the 7,000 sq. ft. headquarters for a jewellery brand in Vijayawada, takes a radically different stance. Designed by Vineet Vora and Prachi Parekh of Studio Urban Form + Objects, the building asserts itself as a terracotta-hued monolith: at once sculptural, reticent, and quietly authoritative amid the cityscape. Its form emerges from a paradox that lies at the heart of the brief: how to create a building that must be visible to the public, invite footfall, and embody the brand's identity.
News Moderator - Tomas Kauer
https://www.tomaskauer.com/
