French Chic: Decoding the Secrets of Paris Fashion

French chic.

Those two simple words have taken on such mythical proportions that they’re practically their own literary genre. Take a stroll through any big bookshop and you’ll inevitably come across a how-to section devoted entirely to helping us hopelessly style-challenged North Americans attain the elusive je ne sais quoi that our sisters across the pond seem to possess by birthright.

When I first moved to Paris, I secretly hoped that living in the city would give me the inside intel I needed to master the art of looking carefully disheveled. Like Audrey Hepburn in “Sabrina”, I, too, wanted to be magically transformed into an irresistible, doe-eyed creature draped in elegant scarves and sporting sexy topknots, as I flitted gracefully down the Champs-Elysées. How could I go wrong? After all, I was surrounded by living, breathing examples of the real thing on a daily basis. Some of it was bound to rub off on me… right?

Like an undercover agent on a covert ops mission, I spent my first few weeks in Paris sneaking sideways looks at women in the street, the supermarket and the métro, taking detailed mental notes on how they dressed, the styles and cuts they were wearing, and how they threw themselves together. I pored over fashion accounts and analyzed outfits in store windows. Finally, I made a few calculated splurges and hurried home with my purchases, excited to begin my transformation from Canuck caterpillar to Continental butterfly.

I couldn’t figure it out. Was I picking the wrong size? Was it the way I was accessorizing? I tried copying outfits on store mannequins down to the letter, to make sure I wasn’t missing some crucial detail that pulled the whole ensemble together. Still no dice. No matter what I did, the end result was always more Humpty Dumpty than it was Marion Cotillard. Try as I might, I just couldn’t make those outfits work. It was downright demoralizing.

It was only when I started working in fashion, and learned that brands tailor styles to suit common body types where their clothing is sold, that it dawned on me what my fatal fashion accessory really was: boobs.

The reason I couldn’t pull off French clothing was because it was cut to flatter French women. And whether you chalk it up to genetics, hormones in our processed food, or differences in diet, for the most part, the aforementioned group tends to be… erm, how do I put this delicately… less “amply proportioned” in the chest department than their American counterparts.

My friend Nathan, a designer from New York, was unimpressed by my newfound “revelation”. “Well, of course,” he chided knowingly, as if I should have realized this all along. “Haven’t you noticed that women’s clothing in France doesn’t have darts?” He was right! How had I never noticed this before?

It made perfect sense. A key tenet of French style is knowing how to se mettre en valeur, or play to your strengths. If your bust is on the smaller side but you’re long-limbed and slender, of course, you should wear unstructured, billowy shirts that add extra volume up top, and shift dresses with dangerously short hemlines that put the focus on your killer legs. But those very same outfits on an hourglass figure are a recipe for disaster. No wonder selling French style to Americans is a multi-million dollar industry—we’re bound to keep buying because we’ll never attain it!

In the end, I couldn’t fight nature. I gave up trying to reproduce some idealized image of the sophisticated Parisienne and instead, picked and chose which local styles I wanted to adopt or reject based on how well they suited my figure. I also embraced the (mostly American) tailored blouses and wrap dresses that flattered curves and played to my strengths, regardless of whether they were “in style” here or not. At the end of the day, it was actually a pretty French approach to dressing: only wear fashion that makes you look great. Could this have been their secret all along?

While good sense may have won out over my dreams of becoming a French fashion icon, I confess, I haven’t entirely given up on my Audrey Hepburn fantasy. Even if I’m dressed in J.Crew, I still like to accessorize with a stylish scarf, sunglasses, and a spritz of my favourite Chanel perfume. Now that’s chic.