Amazon CEO wants to put ads in your Alexa+ conversations

Andy Jassy's description of an AI-generated ad that Alexa+ delivers in a multistep conversation, which could help users find new products, is uncharted territory for Amazon and the broader tech industry.

Aug 1, 2025 - 08:00
Amazon CEO wants to put ads in your Alexa+ conversations
Andy Jassy's description of an AI-generated ad that Alexa+ delivers in a multistep conversation, which could help users find new products, is uncharted territory for Amazon and the broader tech industry.
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