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Healing pets / Informal Design
The project is situated within West Lane Cultural and Creative Park—formerly a toy factory nestled in an old industrial neighborhood in Xiaoshan District, Hangzhou. Through conceiving a comprehensive brand design solution for the client healing pets, Informal Design aims to create a destination for pet lovers, fostering a warm human-pet community that counteracts the alienation often felt in urban life. The goal is to cultivate a new lifestyle for urban residents and their pets, promoting mutual growth among individuals, dogs, and the bond between humans and their pets.
The project is situated within West Lane Cultural and Creative Park—formerly a toy factory nestled in an old industrial neighborhood in Xiaoshan District, Hangzhou. Through conceiving a comprehensive brand design solution for the client healing pets, Informal Design aims to create a destination for pet lovers, fostering a warm human-pet community that counteracts the alienation often felt in urban life. The goal is to cultivate a new lifestyle for urban residents and their pets, promoting mutual growth among individuals, dogs, and the bond between humans and their pets.
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